
Trusted by Artists. Chosen for Oz. Titanic Brush Co. on the Set of Wicked & Wicked: For Good
When the behind-the-scenes clips dropped, we saw it instantly. Our brushes. In the hands of the artists shaping one of cinema’s most iconic characters.
There’s no higher compliment than a professional choosing your tools because they work. No sponsorships. No nudges. Just trust.
We’re incredibly proud that Alice Jones, personal makeup artist to Cynthia Erivo, used Titanic Brush Co. throughout both Wicked films. Every layer of green, every detail of Elphaba’s transformation, created with the brushes she relies on.
For a brand built for real artists and real performance, it’s a milestone we’ll never forget.

About Alice Jones
Alice Jones is an accomplished film and television makeup artist whose work spans some of the industry’s most recognisable productions. With credits on Loki, The Marvels, Drift, Belfast, and the upcoming Wicked films, she has built a reputation for precision, reliability and world-class artistry.
Her experience moves effortlessly between blockbuster action, character-driven drama and large-scale ensemble work, giving her a rare versatility on set.
Her work on Wicked and Wicked: For Good, bringing Frances Hannon’s designs for Cynthia Erivo to life, marks yet another standout chapter in an already exceptional career.

The All New Defy Gravity Brush Set
Experience the magic behind Wicked’s most iconic look! The Defy Gravity Brush Set features the exact 8 brushes used by makeup artist Alice Jones to transform Cynthia Erivo into the incredible Elphaba for The Wicked Movie & Wicked: For Good.
This set is your ultimate toolkit for seamless blending, flawless buffing, and delicate powder application – crafted for creating spellbinding looks.
Wicked BTS: The Makeup Brushes Trusted for Cynthia Erivo’s Iconic Looks
Step behind the scenes of Wicked and Wicked For Good with this exclusive collage of real on-set moments featuring Titanic Brush Co. in the hands of Cynthia Erivo’s personal makeup artist, Alice Jones. These clips capture our luxury handmade brushes at work creating Cynthia’s looks under the vision of makeup designer Frances Hannon.
As Seen On Set
Titanic Brush Co. brushes have been used across major productions including:



